Content Marketing and SEO: The Timeline of Key Events
Back in 2012, Google introduced its Panda algorhithm to prevent websites with poor quality content from ranking high in search results. This has changed the SEO industry and set the stage for a more turbulent development of an associated web marketing technique – content marketing.
Although content marketing is over a century old strategy, in today’s digital world it has an entirely different dimension. With different Google algorithm updates, it has gained in importance and became a primary technique for businesses to increase their online visibility and increase audience engagement.